What’s actually worth buying?

Online shopping is… ads, hype, and fake reviews… it’s hard to know who to trust. That’s why we built CLUW — a review intelligence — not to tell you what to buy, but to help you discover what’s right.

Our Mission

At Cluw, we’re on a mission to bring clarity and trust back to shopping — by building a third-party co-pilot where real, relatable insights guide smarter decisions. We believe shoppers deserve the full picture when considering what to buy — and a space that values their honest voices. At the same time, we see a powerful opportunity for thoughtful brands to embrace this transparency, understand their customers more deeply, and serve better.

Learn About Online Reviews

That’s why we started Cluw because what’s real matters.

100M+

Gen-Z & Millenials shopper rely on customer reviews to make purchase decisions

80%

consider customer review more credible than traditional ads and influencer marketing

46%

said “Not being able to find independent information or reviews about a brand or product discourage me from making a purchase” *

Shark Tank Approved

16% WoW Growth

5000+ Impressed Shoppers

World-class AI Agent

Logo for Carnegie Mellon University Swartz Center for Entrepreneurship with university name in large red and black text.

Our supporters

Stylized logo with the text 'A16z' and 'Selected' in black, modern font with a slanted, dynamic style.
Logo of Beta University featuring a large stylized letter B in black and yellow, with the words 'Beta University' in black text to the right.